K11

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Wifi Marketing for Shopping Mall Experience

Client

K11 Musea

Location

Hong Kong

Industry

Shopping Malls

Back

Client

K11 Musea

Location

Hong Kong

Industry

Shopping Malls

Back

Understanding Their Audience

D2 Place, a prominent shopping destination in Hong Kong, encountered difficulties in effectively promoting their pop-ups, store promotions, and events.

Despite their efforts, understanding their customers' preferences and attracting new visitors remained a challenge. Their target audience comprised local visitors, resident families in Kowloon, local youths, and tourists.

Leveraging Data Insights

To address these challenges, D2 Place partnered with FansWiFi to rejuvenate their customer engagement strategies. Through FansWiFi's platform, they established dedicated campaign pages for pop-ups and start-ups, providing a central platform for attracting new customers.

With FansWiFi's robust data analytics, D2 Place gained comprehensive insights into their customer base. They now had a grasp of demographic information, preferences, purchasing behaviors, user engagement patterns, busiest visitation hours and days, as well as key interests.

Results: Elevating Customer Engagement

The results were nothing short of transformative. Armed with a refined understanding of customer needs, D2 Place crafted targeted and personalized experiences.

This led to heightened customer loyalty and engagement, resulting in increased foot traffic and enhanced brand recognition.

Effective brand promotion efforts not only attracted new customers but also deepened connections with their existing audience.

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Don’t just take it from us

I am delighted that the collaboration between HKT and FansWiFi is gaining momentum.

I look forward to exploring more business opportunities with FansWiFi together.”

Steve Ng, Senior Vice President

FansWiFi is an important partner for Ruckus Wireless in the retail industry.

They offer a comprehensive and customizable social media login solution for our joint customers.”

Dickens Lee, Ruckus Wireless

FansWiFi, the valuable magical cloud marketing tools!

Their solutions perfectly matches with cloud management network solutions in Ruijie Networks!

Manager, Ruijie Networks

I am delighted that the collaboration between HKT and FansWiFi is gaining momentum.

I look forward to exploring more business opportunities with FansWiFi together.”

Steve Ng, Senior Vice President

FansWiFi is an important partner for Ruckus Wireless in the retail industry.

They offer a comprehensive and customizable social media login solution for our joint customers.”

Dickens Lee, Ruckus Wireless

FansWiFi, the valuable magical cloud marketing tools!

Their solutions perfectly matches with cloud management network solutions in Ruijie Networks!

Manager, Ruijie Networks